Today, effective mobile advertising requires a deeper understanding of consumer behavior—you need to reach your audience at the right moments to effectively engage them.
When you factor in the emotional state of your audience in your campaign strategy and targeting, you're more likely to make a positive and productive connection.
By applying artificial intelligence to identify your best opportunities for engagement, Aki delivers stronger mobile performance and gives you a competitive edge.
Why Mobile Moments?
Not every mobile moment is optimal for your campaign message. Aki helps you identify
the moments that present the best opportunity for engagement.
You can reach consumers 24/7/365, but why pay for impressions served when they are not welcome? With Aki, find out when your audience is in the optimal mindset for your message.
When you have a clearer understanding of your audience’s mindset, you can eliminate waste on poorly-timed impressions and increase your return.
Aki’s moment targeting consistently outperforms basic targeting segments, giving you an instant jump on the competition. Plus, you also get deep insights into an audience’s mobile journey that you can use to shape future campaigns and help inform overall strategy.
Moment Marketing Science
Aki’s Katana helps you uncover consumer intelligence and identity the moments
that present the best opportunity to achieve your campaign goals.
Get a deeper understanding of your audience’s mobile journey. Then, target audiences during the moments that best align with your brand, product and/or message.
Aki helps you find the moments that drive the best results for your campaign, whether your objective is awareness, online engagement or foot traffic.
Aki works the way you work best, offering both full service campaign management and a self-service platform for those who prefer to manage their own campaigns.
Mobile Moment Success Stories
Case Study: Campari America Sees 6x Brand Lift
Working with Mindshare NA, Aki created a campaign that targeted consumers during the moments they were most likely to be receptive to the brand’s message. The multi-format campaign included audio creative in order to ensure Campari engaged consumers during moments like grocery shopping, getting ready to go out, etc. — without disrupting those activities. The campaign, a first-to-market moment-targeted audio campaign, drove a 6x lift from control to exposed in top-of-mind awareness, measured by ComScore.
Ready to find your mobile moments?