The Latest from Aki
In the News: 4 Ways to Save the Mobile Ad Experience
In this Adweek piece, Aki's Scott Swanson explains why brands have the power to change clickbait culture and offers four specific steps to improving the mobile experience for consumers.
Read more in Adweek >
In the News: Marketers reveal even more challenges for 2017
iMedia Connection features Scott Swanson's take on a key marketing challenge for 2017.
Read more in iMedia Connection >
In the News: Three Costly Mobile Advertising Habits to Shake
In this AdAge article, Aki CEO Scott Swanson explores how mobile best practices may be getting in the way of better practices.
Read more in AdAge >
In the News: Digital assistants, virtual reality gave breakthrough performances at CES 2017
What was hot at CES 2017? Check out Marketing Dive's round up with insight from Aki's Scott Swanson.
Read more in Marketing Dive >
In the News: Campari Taps Moments And Audio To Raise The Bar On Its Mobile Strategy
In the News: How to Target Mobile Moments During the Holidays
Marketing Dive interviews Aki Technologies' CEO and co-founder Scott Swanson on how to target mobile moments during the Holidays.
Read More in Marketing Dive >
In the News: Why Mobile Advertising is Missing Its Target
Scott Swanson shares his views on 'Why Mobile Advertising is Missing Its Target' with the readers of Mobile Marketing Daily.
Read more in MediaPost >
In the News: 6 Leadership Skills That Will Have You Solving Problems Like a Pro
Aki Technologies' CEO and co-founder Scott Swanson quoted by Inc Magazine on problem solving skills for successful entrepreneurs.
Read More in Inc Magazine >
In the News: Scott Swanson in People of Ad Tech
Aki Technologies' CEO and co-founder Scott Swanson talks about the value of mobile moments, ad receptivity and the latest on Aki's growth with Bill Brazell of The Makegood.
Watch the video >
In the News: Swanson on ‘Mobile Moment’ Ads
Why are marketers are turning to mobile moment advertising? Aki CEO and co-founder Scott Swanson talks mobile moments with The Bloomberg Advantage's Carol Massar and Cory Johnson. (...)
Listen to the clip here >
In the News: Aki Technologies Raises $3.75M for 'Mobile Moment' Ad Targeting
A startup that helps brands identify "mobile moments"-the best time to target a user with a mobile ad-has raised $3.75 million in seed funding.
Read more in The Wall Street Journal >
Press Release: Aki Technologies Secures $3.75 Million Seed Round to Help Brands Own the Mobile Moment
Aki Technologies, the first platform built for mobile moment advertising and insights, announced today the closing of $3.75 million of in seed round funding. The funding will strengthen Aki’s mission to eliminate mobile advertising’s costly inefficiencies by helping brands engage consumers during their most receptive moments. The seed financing was led by private investment firm Blue Marlin Partners, with (...)
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In the News: This Yogurt Brand Found a Clever Workaround to Get in Front of Pokemon Go Players
Less than a month since the app launched, Pokemon Go fervor is still high and brands including Zipcar and McDonald's are getting in on the craze. But the game doesn't rely on traditional in-app mobile advertising to make money, and that's causing some brands like Stonyfield to get creative with their messaging.
Read more in Adweek >
In the News: Why Location Isn't Enough For Mobile Advertising
There are more than a few factors that make mobile irresistible for brands, but one that gets attention and ad spend is the ability to target based on location. This isn’t surprising; location allows brands to tap into a defining characteristic of smartphones—mobility—and provides a really powerful signal to inform targeting and messaging.
Read more in Mediapost >
In the News: The Wild Card in Mobile Ad Performance
Mobile likes to break the rules. It doesn't encourage the same predictable behavior of television, radio, or even digital. Consumers use their mobile devices wherever, whenever, and however they like. And though that flexibility is a delight (and an addiction) for consumers, it can present a challenge for advertisers.
Read more in MarketingProfs >
In the News: How Advertisers Can Seize the Mobile Moment
There’s a ton of buzz around mobile moments, but what does that mean for advertisers? Alvaro Bravo, President & Co-Founder, Aki Technologies explores how advertisers use mobile moments for influence through the customer journey.
Read more in MarTech Advisor >
In the News: 6 practical applications of mobile moments for CPG marketers
It is no secret that brands and agencies are on the hunt for more effective ways to engage mobile consumers. The mobile experience is complex and marketers need an engagement strategy that embraces that complexity and, even better, turns it into an advantage.
Read more in Mobile Marketer >
Press Release: Aki Technologies Continues Growth With Strategic Executive Hire
Aki Technologies, the first ad platform built for mobile moments, announced today that Jamie Finn has joined the company as SVP Data Insights & Business Development. Finn, a seasoned executive, angel investor, and M&A advisor who most recently served as AVP Big Data Product Innovation for AT&T, will focus on strategic partnerships and data sourcing for the rapidly growing firm that enables better ad ROI through mobile moment campaigns and insights.
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In the News: The Rise of Mobile Moment Advertising
There’s a lot of talk about “moments” these days. Twitter recently introduced moments in their platform, Google micro-moments have been getting coverage and The New York Times announced a moments ad product this summer. And while each represent different incarnations of a growing trend, they have a common objective: providing more meaningful experiences amidst the deluge of digital, and specifically mobile, experiences.
Read more in Chiefmarketer >
In the News: Why Mobile Advertisers Need a New Play For the Super Bowl
Mobile and the Super Bowl? A perfect combo, but hardly breaking news. Last year, 114.1 million viewers tuned in to watch the Patriots and Seahawks per minute and at least one eMarketer reported that half of those viewers had their phones at-the-ready.
Read more in Mediapost >
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