The Latest from Aki

 

In the News: The Emperor Has No Clicks

Why does the ad industry keep leaning on clicks when everyone knows they aren't meaningful? Aki's Scott Swanson talks about how to get past the click addiction.
Read more in MarTech Series >

In the news: Tylenol Is Feeling Good About Its Mobile Strategy

J&J's director of customer and omnichannel initiatives talks to AdExchanger about their recent Tylenol campaign, with moment targeting and insights by Aki Technologies.
Read more in AdExchanger >

In the news: 'It's Worth The Trip': Digital Tips For Brick-and-Mortars

What can brick-and-mortars learn from digital marketing? Aki CEO Scott Swanson shares some essential insights for modern retailers.
Read more in Forbes >

Press Release: Aki Technologies Introduces Katana: One Platform for Moment Marketing Science

Mobile moment advertising innovator unveils new name for comprehensive platform.
Read more >

In the news: Save the Banner, Ditch the Click

In this AdAge piece, Aki CEO Scott Swanson offers some timely perspective on how brands can get the most out of the standard banner.
Read more in AdAge >

In the News: J&J analyzes how they leveraged Aki's technology for the latest Tylenol campaign

Johnson & Johnson talks about a recent Tylenol campaign, which leveraged mobile moment targeting through Aki Technologies' platform, in this Shopper Marketing Magazine cover story.
Read more in Shopper Marketing Magazine >

In the News: Tech Byes with Scott Swanson, CEO of Aki Technologies

Scott talks about AI, moments and more with Sudipto Ghosh of MarTechSeries in this insightful Q&A.
Read more in Martechseries.com >

In the News: Aki CEO Scott Swanson on Cheddar TV

Scott Swanson drops by the New York Stock Exchange for a live interview about mobile advertising, moments and machine learning on Cheddar TV.
Watch the video >

In the News: How Auto Marketers Can Accelerate Mobile Impact

Learn which are the two types of moments that auto marketers would be interested in with this Forbes article by Aki's Scott Swanson.
Read more in Forbes >

Press Release: Aki Technologies Forms New Strategic Accounts Division with Key Hires

Aki Technologies, the first ad platform built for mobile moments, today announced it has created a Strategic Accounts division, appointing Polly Lieberman SVP of Strategic Accounts and Cristi Basch as VP of Strategic Accounts.
Read more >

In the News: Putting the Pulse Back Into Impulse Buys

When it comes to retail impulse buys, chewing gum is the canary in the coal mine. And chewing gum sales are way down. Find out why in this Advertising Age piece by Aki's Scott Swanson.
Read more in Ad Age >

In the News: Mobile Moments, AdTech & Artificial Intelligence

Scott Swanson, Aki CEO and co-founder, talks to Adotas about what's happening in adtech, why brands are drawn to mobile moments and where artificial intelligence fits in.
Read more in Adotas >

In the News: 4 Ways to Save the Mobile Ad Experience

In this Adweek piece, Aki's Scott Swanson explains why brands have the power to change clickbait culture and offers four specific steps to improving the mobile experience for consumers.
Read more in Adweek >

In the News: Marketers reveal even more challenges for 2017

iMedia Connection features Scott Swanson's take on a key marketing challenge for 2017.
Read more in iMedia Connection >

In the News: Three Costly Mobile Advertising Habits to Shake

In this AdAge article, Aki CEO Scott Swanson explores how mobile best practices may be getting in the way of better practices.
Read more in AdAge >

In the News: Digital assistants, virtual reality gave breakthrough performances at CES 2017

What was hot at CES 2017? Check out Marketing Dive's round up with insight from Aki's Scott Swanson.
Read more in Marketing Dive >

In the News: Campari Taps Moments And Audio To Raise The Bar On Its Mobile Strategy

Campari America and Mindshare worked with Aki Technologies on this unique campaign that targeted the most receptive moments of a bourbon lover.
Read More in AdExchanger >
Read the press release >

In the News: How to Target Mobile Moments During the Holidays

Marketing Dive interviews Aki Technologies' CEO and co-founder Scott Swanson on how to target mobile moments during the Holidays.
Read More in Marketing Dive >

In the News: Why Mobile Advertising is Missing Its Target

Scott Swanson shares his views on 'Why Mobile Advertising is Missing Its Target' with the readers of Mobile Marketing Daily.
Read more in MediaPost >

In the News: 6 Leadership Skills That Will Have You Solving Problems Like a Pro

Aki Technologies' CEO and co-founder Scott Swanson quoted by Inc Magazine on problem solving skills for successful entrepreneurs.
Read More in Inc Magazine >

In the News: Scott Swanson in People of Ad Tech

Aki Technologies' CEO and co-founder Scott Swanson talks about the value of mobile moments, ad receptivity and the latest on Aki's growth with Bill Brazell of The Makegood.
Watch the video >

In the News: Swanson on ‘Mobile Moment’ Ads

Why are marketers are turning to mobile moment advertising? Aki CEO and co-founder Scott Swanson talks mobile moments with The Bloomberg Advantage's Carol Massar and Cory Johnson. (...)
Listen to the clip here >

In the News: Aki Technologies Raises $3.75M for 'Mobile Moment' Ad Targeting

A startup that helps brands identify "mobile moments"-the best time to target a user with a mobile ad-has raised $3.75 million in seed funding.
Read more in The Wall Street Journal >

Press Release: Aki Technologies Secures $3.75 Million Seed Round to Help Brands Own the Mobile Moment

Aki Technologies, the first platform built for mobile moment advertising and insights, announced today the closing of $3.75 million of in seed round funding. The funding will strengthen Aki’s mission to eliminate mobile advertising’s costly inefficiencies by helping brands engage consumers during their most receptive moments. The seed financing was led by private investment firm Blue Marlin Partners, with (...)
Read more >

In the News: This Yogurt Brand Found a Clever Workaround to Get in Front of Pokemon Go Players

Less than a month since the app launched, Pokemon Go fervor is still high and brands including Zipcar and McDonald's are getting in on the craze. But the game doesn't rely on traditional in-app mobile advertising to make money, and that's causing some brands like Stonyfield to get creative with their messaging.
Read more in Adweek >

In the News: Why Location Isn't Enough For Mobile Advertising

There are more than a few factors that make mobile irresistible for brands, but one that gets attention and ad spend is the ability to target based on location. This isn’t surprising; location allows brands to tap into a defining characteristic of smartphones—mobility—and provides a really powerful signal to inform targeting and messaging.
Read more in Mediapost >

In the News: The Wild Card in Mobile Ad Performance

Mobile likes to break the rules. It doesn't encourage the same predictable behavior of television, radio, or even digital. Consumers use their mobile devices wherever, whenever, and however they like. And though that flexibility is a delight (and an addiction) for consumers, it can present a challenge for advertisers.
Read more in MarketingProfs >

In the News: How Advertisers Can Seize the Mobile Moment

There’s a ton of buzz around mobile moments, but what does that mean for advertisers? Alvaro Bravo, President & Co-Founder, Aki Technologies explores how advertisers use mobile moments for influence through the customer journey.
Read more in MarTech Advisor >

In the News: 6 practical applications of mobile moments for CPG marketers

It is no secret that brands and agencies are on the hunt for more effective ways to engage mobile consumers. The mobile experience is complex and marketers need an engagement strategy that embraces that complexity and, even better, turns it into an advantage.
Read more in Mobile Marketer >

Press Release: Aki Technologies Continues Growth With Strategic Executive Hire

Aki Technologies, the first ad platform built for mobile moments, announced today that Jamie Finn has joined the company as SVP Data Insights & Business Development. Finn, a seasoned executive, angel investor, and M&A advisor who most recently served as AVP Big Data Product Innovation for AT&T, will focus on strategic partnerships and data sourcing for the rapidly growing firm that enables better ad ROI through mobile moment campaigns and insights.
Read more >

In the News: The Rise of Mobile Moment Advertising

There’s a lot of talk about “moments” these days. Twitter recently introduced moments in their platform, Google micro-moments have been getting coverage and The New York Times announced a moments ad product this summer. And while each represent different incarnations of a growing trend, they have a common objective: providing more meaningful experiences amidst the deluge of digital, and specifically mobile, experiences.
Read more in Chiefmarketer >

In the News: Why Mobile Advertisers Need a New Play For the Super Bowl

Mobile and the Super Bowl? A perfect combo, but hardly breaking news. Last year, 114.1 million viewers tuned in to watch the Patriots and Seahawks per minute and at least one eMarketer reported that half of those viewers had their phones at-the-ready.
Read more in Mediapost >

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