A Smarter Way to Use Mobile Data
Aki looks at every available data point —from device to demo, to location, context, to third-party and CRM data—and applies artificial intelligence to identify patterns in behavior and ad receptivity.
With greater insight into the consumer experience, you can deliver campaigns that address their needs and wants—instead of their technical specs.
A Stronger Framework for Optimization
Audiences are evolving quickly; if you’re still optimizing based on simplified 20th century targeting criteria like demographics, then you’re not engaging 21st century consumers.
Smarter targeting means better campaigns; Aki’s moment segments consistently outperform basic targeting segments like age, gender, income, and even location.