"Advertisers need a data strategy that makes it possible to understand consumers, to see them as humans instead of devices, and then respond to their complex emotional behaviors."
Scott Swanson, Aki CEO, in MediaPost
A Smarter Way to Use Mobile Data
Don’t Just Target Data, Interpret It
Aki looks at every available data point —from device to demo, to location, context, to third-party and CRM data—and applies artificial intelligence to identify patterns in behavior and ad receptivity.
Reach Humans, Not Devices
With greater insight into the consumer experience, you can deliver campaigns that address their needs and wants—instead of their technical specs.
A More Effective Approach to Consumers
Target Receptive Moments
Identify and target “lean back” moments—those moments when your audience is kicking back and most likely to engage with a mobile ad.
Target Relevant Moments
Zero in on the moments that are most relevant to your brand—i.e., the Sunny Day at the Beach Moments for sunscreen—to drive urgency, foot traffic and sales.
A Stronger Framework for Optimization
Identify High-Value Segments
Audiences are evolving quickly; if you’re still optimizing based on simplified 20th century targeting criteria like demographics, then you’re not engaging 21st century consumers.
Drive Higher KPIs
Smarter targeting means better campaigns; Aki’s moment segments consistently outperform basic targeting segments like age, gender, income, and even location.