#38: B2B Moments
Reach professionals while they're engaged with their devices—with that business-decision-making mindset.
Mobile can be a tricky environment for B2B advertisers. On one hand, executives and decision-makers rely heavily on their devices to keep business moving and stay informed. On the other hand, they also turn to their devices for leisure and a host of other tasks—times when they may not be as receptive to a business-related message. So how do B2B advertisers ensure they're connecting with the right audience when they're in the best mindset for a campaign? Meet Aki Technologies' B2B Moments.
Aki's B2B Moments make it possible to find audiences during moments that they are most likely be receptive to a message about enterprise services or products. This might include moments like the Business News Moment, the Working on-the-Go Moment, the Business Lunch or Travel Moments and even the Executive Work Out Moment. Advertisers can target these moments with their mobile campaigns to optimize performance. Further, they can use mobile data signals to help inform what message or creative format would most likely align with the decision-maker at a specific moment.
How is it all done? Aki first looks at the full range of mobile signals like context (site or app), day of week, phase of day, location, event data, and other influencing factors like the stock market and weather. Aki interprets that data, along with CRM or third-party data, to find the target audience and understand the type of moment a consumer is experiencing. This makes it possible for B2B advertisers to zero in on the right consumers at the right moments and—finally!—avoid burning dollars on inefficient B2B mobile campaigns.
It's no secret the mobile is increasingly the go-to for news. According to Pew Research, mobile unique visitors outpaced desktop unique visitors by at least 10 percent for 44 of the top 50 U.S newspapers.
Source: Nieman Lab
Smartphones, tablets, televisions, gaming consoles, smart home devices, smart refrigerators, smart stove ranges, smart security systems, VR headsets... the list of tech goes on and on, which means that a given consumer could be ready to upgrade any number of devices at any given time.
Whether they're pushing carts full of donuts and cookies or organic sunflower butter and flax meal, grocery shoppers have one thing in common: they've got their phones at the ready. And though it may seem easy as pie (or chia pudding) to engage consumers while they're out and about, real success hinges on finding the most receptive moments. That's where Aki's Grocery Shopping Moments come in.
Ready to own your mobile moments? Contact us.