#18: Back to School Moment

Zone

Home | Work | Out | Away | Seasonal

Defining the Mobile Moment

Reach consumers while they're stocking up on clothes, shoes, notebooks, and electronics in advance of the new school year.

The Mobile Moment in Action

Brand new kicks, a sharp new backpack, and a shiny new phone upgrade? Back to school season is a time to look good and feel good And, though the average consumer may still be breaking in their summer sandals, brands and agencies have their eyes on the fall. So, what's the best way to take advantage of that inevitable rush toward apparel, electronics, school supplies, and home goods? Yes, it's time to talk Back to School Moment.

Aki's Back to School Moment give advertisers the smartest way to approach consumers while their stocking for the school year. It's not only about identifying consumers that are in the right locations for back to school shopping, though that is a part of it. Aki looks at all of the data available—location, demos, time of day, device, site/app, even weather and event data—to identify the right consumers and then make it possible for brands connect with them when they're in the best mindset for specific products, messages or even ad formats. This might include shopping moments, research moments, or even those kick-back-and-relax moments.

With Aki's Back to School Moment you can reach Mom and Dad while their at the department store, helping Junior arm himself for his first year as Goth, or influence co-ed Kayla while she's researching noise-cancelling headphones. Aki finds the right moments—the most receptive moments—so that you can start the school year off with a high grade on mobile campaigns.

Did you know?

Mobile phones are playing a big part in back to school shopping. According to IBM Research, smartphones drove the most momentum in both researching and purchasing for back to school in 2015, with 37% of all online traffic taking place on smartphones.

Source: Digiday.com.

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