#60: Coffee Break Moment
Home | Work | Out | Away
Engage your audience while they're getting that caffeine fix during the work day.
If our mobile devices are glued to one hand, what's the best guess for what's in our other hand? Yes, a coffee cup. We're hooked on caffeine and that's not just an opportunity for coffee vendors. Any advertiser can tap into the Coffee Break Moment, if they know how to do it.
Aki's mobile moment platform helps brands find consumers while they are getting their caffeine fix. The key is identifying the moments that consumers are taking their coffee break, a process that is achieved by analyzing mobile data signals. Aki looks at every relevant mobile signal—that includes location, but also phase of day, weather, context, and historical behavior patterns—so brands can target ads to consumers while they're catching their buzz.
The Coffee Break Moment represents a time in the work day that consumers are typically more receptive to advertising. Because it's a "me" moment, there is a greater likelihood of engaging with that automotive interstitial, travel video, movie promotion, and so on. For advertisers, this translates to increased efficiency in targeting and a whole "latte" engagement.
Coffee drinking is on the rise. The percentage of Americans drinking coffee on a daily basis increased to 62% in 2016. That's up from 57% in 2016, according to the NCA’s 2017 National Coffee Drinking Trends report.
When it comes time to planning that major, well-deserved vacation, the internet offers endless resources for research. For brands that want to influence where, when and how that next trip goes down, the Vacation Planning Moment is the answer.
Working nine-to-five was once such a standard in the US that there was even a movie and a song about it. For many today, however, the working day stretches past the five o'clock whistle and sometimes well into the night. How can brands effectively engage the modern workaholic, or even the once-in-a-while overtimer? Introducing Aki's Working Late Moment.
Ready to own your mobile moments? Contact us.