#53: QSR Moment

Zone

Home | Work | Out | Away

Defining the Mobile Moment

Engage your audience while they're refueling at a quick services restaurant. 

The Mobile Moment in Action

You know that moment: when you're taking a break from a busy day at work or running errands to refuel. You stop by that quick service restaurant, order a meal deal and then settle into a booth, maybe even in your car. Then you devour the savory meal and, yes, pass a little time on your smartphone.

This is a QSR Moment and it's one of the many opportunities Aki's mobile moment platform can identify and target for brands.

Generally speaking, Aki identifies moments by looking at mobile data signals and interpreting the type of experience a consumer is currently engaged in on their device. For QSR Moments, location is a key factor, but it's not the only one; Aki also considers data points such as time of day, day of week, seasonal inputs such as weather, and even first- and third-party data. By aggregating and analyzing the full set of data, Aki can provide advertisers with a clearer view of the consumer's mindset during a given moment.

Brands use Aki's moment targeting to determine if a given moment represents a good opportunity to deliver their ad message. Once an opportunity is identified, Aki relies on its moment insights to determine which ad format would most likely generate the response that aligns with the campaign goals. This nuanced approach to ad targeting translates to greater impact and greater efficiency -- all in all, savory campaign results!

Did you know?

Smartphones are playing a bigger role in dining out. According to Business Insider, orders placed via smartphone will make up more than 10% of all quick-service restaurant sales by 2020. Are you ready?

Source: Business Insider

Explore more Moments

Nightlife Moment

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After the Game Moment

Want to reach sports fans when they're really deep in the sports mindset, but still likely to be receptive to advertising? Then Aki's After the Game Moment is for you.

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Ready to own your mobile moments? Contact us.