#33: Self-Care Moment

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Defining the Mobile Moment

Engage consumers while they're taking time to improve their physical and/or mental health.

The Mobile Moment in Action

Today, self-care comes in many shapes and sizes—for some, it might mean spa visits and vacation retreats, while others might rely on home-based activities like meditation or yoga. And, increasingly, consumers are integrating devices (like fitness trackers) into their self-care routines. For brands, this growing practice opens doors to some compelling engagement opportunities. But how do brands find the right self-care moments? They turn to Aki Technologies' mobile moments advertising and insights platform.

The first step in targeting Self-Care Moments, as in any campaign, is identifying the target audience. From there, Aki builds a moment targeting strategy that aligns with that audience. Aki uses mobile data signals -- such as location, context, and even historical data -- to interpret if a consumer is experiencing a Self-Care Moment and, if so, what type of moment they are experiencing. From there, brands can target ad campaigns to the most relevant moments.

Self-Care Moments offer a way for brands to engage consumers when they're in the mindset to improve their physical or mental well-being. Products or services that directly assist in this mission—including smart devices like fitness trackers, vitamins and supplements, travel packages, gym memberships, clean or natural foods and many more—can benefit from Self-Care Moments, but they also represent an opportunity for brands that want to be supportive of a consumer's well-being. After all, in this age when busy-ness is worn like a badge of honor, everyone needs a little ""me"" time. Brands that understand that may be performing their own version of self-care.

Did you know?

Research predicts the number of consumers using home health technologies will increase from 14.3 million worldwide in 2014 to 78.5 million consumers by 2020.

Source: Drugstorenews.com

Explore more Moments

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The Pet Moment
Whether caring for dog, cat, hamster, ferret, parrot or boa constrictor, today's pet owners are serious about nurturing their furry, feathered and... um... scaly? friends. Brands that offer and/or specialize in pet products and services are already attuned to the rising level of devotion, but there's still the challenge of finding the right moments to tap into it.
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