#59: Vacation Planning Moment

Zone

HomeWork | Out | Away

Defining the Mobile Moment

Target your audience while they're plotting their next big getaway.

The Mobile Moment in Action

When it comes time to planning that major, well-deserved vacation, the internet offers endless resources for research. For brands that want to influence where, when and how that next trip goes down, the Vacation Planning Moment is the answer.

Aki's Vacation Planning Moment finds consumers while they're exploring pictures, videos, reviews and pricing for any and all aspects of their adventure. But Aki does more than simply targeting the relevant sites and apps, Aki examines all of the available mobile data signals to understand the broader context of the experience. Is the consumer sneaking a peak at beach resorts while at the office? Are they relaxing with their family on a Sunday morning, looking for a once-in-a-lifetime adventure? Or are they a frequent traveler plotting yet another escape in Europe? By interpreting the mobile signals, Aki helps advertisers understand when their messages will be relevant and well received.

Like all of Aki's moments, Aki's Vacation Planning Moment gives brands a smarter approach to consumers. The result? More effective and effective campaigns.

Did you know?

When it comes to booking travel on mobile devices, millennials are ahead of the curve. According to Google, 2/3 of younger audiences are comfortable planning their entire trip on a smartphone.

Source: Think With Google

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