#65: Weekend Errands Moment
Home | Work | Out | Away
Engage audiences while they are hitting the malls, shopping plazas, markets and main street during the weekend.
Saturday and Sunday are days for getting things done. Consumers knock out the errands that stacked up during the week, hitting up malls, town centers, big box stores and so on. Brands that know how to engage these weekend go-getters can move the needle on key metrics, from website visits to in-store traffic. That's why Aki created the Weekend Errands Moment. The Weekend Errands Moment zeroes in on consumers who are checking things off their to-do list. Aki finds these consumers by looking at mobile data signals, including location, and identifying patterns in behavior that indicate they are in the mindset to get things done. These moments represent a strong opportunity for advertisers that belong on those to-do lists, like retail stores, packaged goods, durable goods, service centers, but also those that provide respite from (and reward for) all that running around. (Think QSR, coffee shops, movie theaters and ice cream chains). By targeting Weekend Errand Moments with Aki, advertisers and agencies can ensure that, when it comes to mobile impact, they are also getting things done.
Smartphone users are spending more time in apps than in years past, accessing over 30 apps on a monthly basis and 10 per day, according to a new report from App Annie.
It happens to everyone—even the most health-conscious among us sometimes get struck by a miserable cold or flu. And when this illness strikes, it's time to rest and recover and, inevitably, pass some time on our smartphones.
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Yard & Garden Prep Moment
Once winter finally ceases its grip on the weather, millions of homeowners turn their attention to their yards and gardens—what needs to be planted, turned, polished, decorated or replaced? The process of preparing the yard for the spring and summer season involves numerous purchase decisions. Brands that want to influence those purchases should consider Aki's Yard & Garden Prep Moments.
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