Predicting Ad Receptivity
Organize seemingly-random mobile behavior into logical, structured moments by applying Aki’s machine learning to the full range of mobile data signals, like device, context, demographics, location, historical behavior, third-party data and CRM data.
Use Aki’s moment targeting and insights to ensure that your campaigns connect with your target audience during those moments that best serve your campaign goals.
Rigorous Campaign Optimization
With Aki, optimization begins the moment your campaign kicks off. Ongoing, multi-dimensional analysis is augmented by artificial intelligence to deliver maximum impact.
Ensure your campaign is targeted to the best-performing moments, but don’t stop there. Aki machine learning also identifies which ad format and creative message will drive the strongest results, cost-efficiently.
Deep Reporting & Analytics
Get detailed insights into the performance of each of your targeted moments, as well as the influence of trigger factors, like weather, pollen, and local sports team scores.
Compare the performance of moments against the usual reporting analytics, like demographics and location, and discover how moment segments outperform the usual targeting criteria.
Get a deep view into your target audience's mobile journey. Understand the moments they experience, how those moments influence ad receptivity, and how they can impact your campaign and overall marketing strategy.
Full Service & Self Service Campaigns
Log into Aki’s moment platform to easily create campaigns, build audiences, target moments in the Moment Tree™, and monitor performance.
Aki can handle all of the campaign management, keeping you informed every step of the way.
If you're not sure what approach works best for you, or prefer a hybrid approach, Aki can accommodate. Let's discuss your needs and find the best path for collaboration.