Today, effective mobile advertising requires a deeper understanding of consumer behavior—you need to reach your audience at the right moments to effectively engage them.
When you factor in the emotional state of your audience in your campaign strategy and targeting, you're more likely to make a positive and productive connection.
By applying artificial intelligence to identify your best opportunities for engagement, Aki delivers stronger mobile performance and gives you a competitive edge.
Why Mobile Moments?
Not every mobile moment is optimal for your campaign message. Aki helps you identify
the moments that present the best opportunity for engagement.
Moment Marketing Science
Aki’s Katana helps you uncover consumer intelligence and identify the moments
that present the best opportunity to achieve your campaign goals.
Mobile Moment Success Stories
Case Study: Campari America Sees 6x Brand Lift
Working with Mindshare NA, Aki created a campaign that targeted consumers during the moments they were most likely to be receptive to the brand’s message. The multi-format campaign included audio creative in order to ensure Campari engaged consumers during moments like grocery shopping, getting ready to go out, etc. — without disrupting those activities. The campaign, a first-to-market moment-targeted audio campaign, drove a 6x lift from control to exposed in top-of-mind awareness, measured by ComScore.