We’re thrilled to share that Aki’s Creative Director, Marc Ramsey has won an “Individual Achievement” Platinum 2023 AVA Digital Award.
At Aki, Marc is responsible for fuelling the company’s innovation roadmap by developing time and cost-saving solutions. Marc was hired to solve a significant problem that the team faced on a daily basis. This problem was the time it took to find creative units. Aki’s Creative Solutions team is responsible for the creation of tens of thousands of ad units a year. This includes Static, Animated, Rich Media, Video, DOOH, CTV, and RFP Mocks. Showcasing Aki’s creative capabilities is a go-to resource used by Aki’s sales team to acquire new business. Unfortunately, searching Aki’s database for a specific customized creative unit or campaign would take hours.
Marc was hired to overcome this challenge, which he solved by creating Aki’s Creative Library. The Creative Library is an internal searchable database of every creative unit that has been built at Aki since September 2021. The Creative Library facilitates an expert tagging, cataloging, and quickly searchable solution for the extensive amount of creative units being built every day at Aki.
The impact of the Creative Library on Aki’s business has been colossal. What used to take hours to find, now takes seconds, which is why Marc has been recognized for driving innovative solutions with a Platinum 2023 AVA Digital Award.
The AVA Digital Awards honors creative professionals for their exceptional work in the concept, direction, design, and production of digital media that is part of the ever-evolving landscape of communication. The judges, who are industry experts, recognize companies and individuals whose talent surpasses a high standard of excellence and sets a benchmark for the industry.
Marc sits on Aki’s Creative Solutions team which was also honored with a Platinum “Team Achievement” award for driving business performance with creative solutions.
Discover more award-winning creatives by checking out our latest case studies.