As adoption of ChatGPT and other generative AI grows, so too do fears that AI will displace the need for human thoughts and services, particularly in the realm of creativity and industries like marketing and advertising. However, there’s good reason—and increasingly, quantifiable proof—that many of these fears are unfounded or overblown.
Aki recently surveyed more than 1,000 U.S. adults to understand their perspectives (and fears) related to AI. Then, we put those fears to the test in a real-world advertising receptivity test to see how people reacted to advertisements featuring human-only copy production, AI-only copy production, and hybrid AI copy edited by a human. We were as surprised as anyone by the results, which brought the following myths regarding AI to light.