As the spring season begins, shoppers will reopen their wallets and resume spending. But with warm weather gatherings and activities on the horizon, they’ll reserve that spending for the products that meet their wellness needs as they spring clean their home, prioritize their health, and renew their beauty regimens.
In our 2024 Spring Commerce Report, learn how to engage spring shoppers and inspire purchase as they revitalize their routines.
Spring Spending Will Be Trending
96%
of shoppers say coupons and discounts will influence their spring purchases, a 3% increase in 6 months.
Activate discounts to help spring shoppers save, and leverage Offer Media to promote those offers with media and first-party shopper data targeting.
Up to 57%
of shoppers say they’re more likely to spend in spring than they were at the beginning of the year.
To captivate spring shoppers and inspire purchase, personalize your advertising to align with their seasonal interests and stand out from the crowd.
60%+
of spring shoppers will base purchase decisions on health factors.
With 67% saying they trust the health and nutrition information they see on social media, use creator content to authentically recommend products that resonate with wellness goals.
Spring Spending Will Be Trending
96%
of shoppers say coupons and discounts will influence their spring purchases, a 3% increase in 6 months.
Activate discounts to help spring shoppers save, and leverage Offer Media to promote those offers with media and first-party shopper data targeting.
Up to 57%
of shoppers say they’re more likely to spend in spring than they were at the beginning of the year.
To captivate spring shoppers and inspire purchase, personalize your advertising to align with their seasonal interests and stand out from the crowd.
60%+
of spring shoppers will base purchase decisions on health factors.
With 67% saying they trust the health and nutrition information they see on social media, use creator content to authentically recommend products that resonate with wellness goals.
What you’ll learn in this report:
- How consumers will prepare for warm weather gatherings & activities
- How shoppers will approach spring cleaning for body, home, and beauty
- Best practices for reaching the spend-conscious spring shopper
