This fall, over 250MM Americans will tune in to watch football. Fandom is increasing steadily, as is shoppers’ spending on food and supplies for game days. But as they shop, and even as they sit down to watch the games, most consumers will be distracted by other screens that compete for their attention.
In our 2024 Football Shopper Report, learn 3 trends that will change how football fans approach the season and 3 strategies you can use to win them over—regardless of their screen of choice.
Demographics Dictate Viewing Behavior
Craft a dynamic multichannel approach based on your audience and their preferred style of viewing. For example, utilize CTV and digital out-of-home advertisements & media to engage younger audiences where they are likely to be watching.
Viewers Will Tune In On Multiple Screens
To captivate fans on the platforms they prefer, activate engaging creator content and seamlessly extend the reach of that content across channels.
Fans Are Not Afraid to Try New Brands
Pair your incentives with digital media across channels to drive awareness and trial throughout the football season.
Download the report to learn:
- What 2024 football fans look like, and how they plan to shop
- How to craft a multi-screen advantage to better engage your shoppers
- Why you need to be focused on savings-minded fans this year
