This back-to-school season, families will balance everything from health and style to affordability as they navigate the stressful, costly months ahead. With time and budget constraints heightening consumers’ stress, marketers who help relieve the pressure will finish at the top of the class.
In our 2024 Back-to-School Report, learn how consumers will approach shopping, saving, and stress management—and the strategies you can use to earn high grades this year.
School Shopping Moves to Early Summer
To prepare for a more condensed back-to-school shopping time frame, proactively align your advertising with key school shopping moments—like the Family Fun Moment, or the Stocking Up Moment.
Savings Drive Purchase Choice
Activate offers on the channels and platforms shoppers use to research and purchase. Using Offer Media, take advantage of first-party data targeting to create media surround sound around your promotion.
Stress Management Inspires Spending
Make school shopping more convenient and less of a chore by personalizing your advertising—at scale—on social platforms which are used for entertainment. Align campaign messaging with creators that fit your brand during key moments like the Downtime Moment.
Download the report to:
- Learn how school shoppers balance needs and wants during this busy season
- Discover which stores, platforms, and advertising formats will inspire purchases
- Empower your approach with strategies that ease stress and earn spending
