Integration of emerging technology, audience engagement, unique content formats, branding and cross-promotion emerged as significant themes among this year’s Digiday Media Awards shortlist. With publishers and brands looking to reinforce their positions as industry leaders, they are also emphasizing quantifiable metrics and real-world impact to highlight the success of their initiatives.
Aki Technologies has been listed as a finalist in the “Best Use of Social” category with M&M’S.
Altogether, the work the judges nominated in 2024 demonstrated that brands are leveraging emerging technologies and media to offer interactive and engaging experiences to many audiences.