Video advertising company Eyeview shut down in December, but its technology will live on thanks to an acquisition by Aki Technologies.
Aki CEO Scott Swanson told me that he’s anticipating serious growth in the demand for ad personalization, particularly as consumers see personalization everywhere else online.
Swanson argued that Eyeview’s technology stands out thanks to its focus on video, with “the ability to generate millions of permutations of a video creative and store them in the cloud.” It offers even more opportunities when combined with Aki’s existing platform, which delivers ads targeted for specific “mobile moments,” like whether the viewer is relaxing at home or out running errands.