Download Aki’s Shopper Media Report.
As consumers continue to adapt to online shopping, shopper marketing has become increasingly digital. This has resulted in shopper marketing operating more like a media business. Shoppable content, deployed at the right moment and in the right context, is key to driving a purchase.
The growth of ecommerce and commerce-enabled digital activations has transformed every digital moment into a potential buy moment.
Learn how shopper digital media leverages content and frictionless ecommerce activations to influence shopper behavior in this report which was created in partnership with Universal McCann.
The Report
Download this shopper media report to discover:
01
The role of shopper digital media within the marketing ecosystem
02
How brands can build a connection with consumers through off-platform digital engagements
03
Which best practices brands should implement across each stage of the purchase consideration journey
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