I recently had the pleasure of participating on a Path to Purchase Institute NOW webinar panel which was focused on the many challenges, trends and triumphs within the adult beverage industry.

The panel was moderated by Jessie Dowd, Editorial Director at Path to Purchase Institute. My fellow panelists included Kim Bowden, Director of Growth Marketing at Ranch Rider Spirits Co, Derek Correia, President at ReserveBar and Patty Vukanovich, Sr. Customer Marketing Manager at Molson Coors.

We had a great discussion about how the many new trends within the industry have impacted everyone’s business. We also discussed concerns regarding the loss of cookies and ID-based targeting, how changing media consumption has resulted in changes to where media budget is invested, the impact of personalization, and much more.

If you weren’t able to attend the live webinar, you can watch a replay below. This replay begins with a presentation on the “Shiting BevAlc Landscape,” led by Risa Crandall, SVP of CPG Strategy and Sales at Aki. At 11:56s, Jessie introduces our panel.

I’m thrilled to have been able to learn from Kim, Derek and Patty about what is truly driving an impact at each of their brands, and their predictions on the future of the adult beverage industry. If you have any questions or would like to connect on Aki’s adult beverage solution, you can reach me at cc@a.ki

Cristina Costa, Sales Director, CPG at Aki