There’s very little “white space”—areas of opportunity—in the salty snacks category.
The organic potato chip is, however, one of those opportunities.
Family-owned and founded in 2019, SpudLove Snacks says it’s the only brand of organic potato chips in the country (instead of an organic offshoot of a regular brand). The company operates dairy and potato farm Threemile Canyon Farms in Boardman, Oregon, where organic fertilizer from cows helps grow the majority of the company’s organic potatoes.
To help drive sales for its debut in Hannaford supermarkets on the East Coast and H-E-B grocers in Texas, SpudLove did a mobile advertising test campaign with Aki Technologies’ personalized advertising solution.