Boston Beer Company teamed up with Aki to drive off-premise sales of Truly original flavors during key summer drinking occasions.

To promote Truly original flavors during their peak season, Aki and Truly developed a multichannel strategy to target hard seltzer drinkers with value-based messaging.

This included (1) Rich media interstitials, banners, and paid social advertisements driving highly-qualified audiences to add products to cart and redeem savings, (2) Digital-out-of-home advertisements with QR codes directing users to redeem offers, and (3) Creator content featuring ways to elevate summer party planning and offer a rebate.