How to Modernize Marketing with Moments and Personalization
Personalization drives performance, with 89% of marketers seeing a positive ROI when they use personalization in their campaigns. General Mills, a storied brand with a century-long history, has continually adapted its marketing approach to evolve with the shifting landscape including the adaptation of personalization tactics – encountering many opportunities and challenges alike.
Watch the below workshop presentation to hear from Jay Picconatto, Vice President of Advance Marketing Solutions at General Mills, who shares how to create a durable, defensible positioning strategy and Risa Crandall, Senior Vice President of CPG Strategy and Sales at Aki Technologies, who explores how marketers can foster agility with the best use of personalization. Discover how General Mills has modernized marketing approaches across its 45+ brands by mastering data-driven marketing and adapting media to the moment and how their insights are a guide for brands looking to meet consumers in pivotal shopping moments.
Reach out to me directly if you’d like to discuss how you can modernize your marketing with moments and personalization: rc@a.ki
Risa Crandall, SVP CPG Strategy and Sales at Aki