Halo Top is a lower-calorie, higher-protein light ice cream that people feel good about eating. The challenge was to cut through the increasingly cluttered “better-for-you” category while enticing people to buy ice cream heading into the winter months. The solution? Personalization, at scale.

Watch the video below to see how Halo Top cut through the clutter and proved that any time of year is a good time for a sweet treat.

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