Sweet Loren’s is transforming what it means to be convenient and delicious. Crafted with only clean ingredients, Sweet Loren’s uses plant-based, non-GMO, whole-grain ingredients that are free of gluten, dairy, eggs, tree nuts and peanuts. Sweet Loren’s faced the task of boosting awareness and household penetration of its product line. This involved overcoming the larger issue of effectively connecting the right audience with a message that resonates to a consumer that had never purchased or considered the category due to lack of acceptable offerings.

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