As the Official Chip & Dip of the NFL, Tostitos teamed up with Aki to connect with NFL fans through personalized, dynamic media at their most receptive moments. Aki evaluated the impact of the personalized creative by using both team-specific and generic NFL branding to determine the most effective strategy in encouraging fans to choose Tostitos as their go-to game day snack.

This campaign won a 2024 Omnishopper Award for its impact. Watch the video highlight and download the full case study below.