#48: Appliances Shopping Moment
Reach homeowners when they're researching or shopping for home appliances.
Certain appliance investments, like that zucchini shredder, may be driven impulse. But then there are other, bigger-ticket purchases—the new dishwasher, the dryer or that smart refrigerator—that warrant more planning. How do advertisers reach consumers during these critical moments of research, consideration and purchase? Introducing Aki's Appliance Shopping Moments.
Aki's Appliance Shopping Moments make it possible for advertisers to reach consumers on their mobile devices during the optimal time to influence their purchase. To identify these moments, Aki looks at mobile data signals that indicate a person is researching products (such as what sites or apps they are visiting) and combines them with an array of other data points like location (to determine if they are, for example, researching at home or at a retail location). Third-party data can also be integrated to help identify new home owners who may be more apt to make big appliance investments.
Aki's Appliance Shopping Moments help manufacturers and retailers alike zero in on their target audience when they are most likely to be receptive to an advertising message—a critical advantage in the cluttered mobile experience. As a result, consumers are more likely to engage and media buys become more efficient—two solid reasons to take moments for a spin.
PricewaterhouseCoopers reported in 2016 that 62 percent of shoppers scout for products on mobile devices before making a buying decision—18 percent from PwC’s 2015 findings.
Smartphones serve an array of purposes, but one of the most enjoyable is gaming. These handy devices have turned average consumers into casual gamers and casual gamers into hardcore players. Advertisers that want to reach these gamers can advertise on game apps, but there's another, perhaps less disruptive approach to gamer engagement: Aki's Gamer Moments targeting.
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Meal time means different things to different people—for some, it's an elaborate process of research, planning, preparation and execution. For others, it's a quick trip to the microwave or a visit to the latest online delivery service. Either way, those meal planning moments represent an opportunity for advertisers.
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