As AI continues to transform marketing, department leaders need to invest sufficient time and resources in training their teams on best practices and effective use cases. Hands-on experiences that integrate AI tools into daily workflows, along with clear communication and expectations, can help marketing teams feel confident in embracing new technologies.

Forbes Communications Council members share their top tips for training marketing teams to incorporate AI into their workflows. From hosting task-based training sessions to allowing time for experimentation, these approaches can ensure your organization leverages AI to its fullest potential.

Check out more AI training tips from Stephanie Bunnell in Forbes.