Ranjana Choudhry has spent decades on the buy and sell side. Now, she’s getting into ad tech.

On Tuesday, Aki Technologies announced that Choudhry is taking the reins from Scott Swanson as SVP of media and data platforms.

“Technology is a key component in how we can make smarter and more efficient decisions on media buying and media effectiveness, as well as new, more important kinds of measurements that are much more performance-related,” said Ranjana Choudhry. “Now, on this side of the fence, I’m working on building a platform that can actually deliver self-serve media buying, and a different level of reporting with the data sources we have.”

Hear more from Ranjana in her interview with AdExchanger.