Aki Technologies won a Gold Magellan Award in the Destination category. The entry, “West Virginia Tourism Inspired Adventurists” showed how the advertising campaign drove awareness and travel intent of West Virginia—Adventurists, Outdoor Families, Golden Explorers and Affluent Travelers. This award marks Aki’s 16th award win in 2023 and exemplifies Aki’s continued momentum in the Travel & Tourism category.
This campaign drove an increase in awareness of 5.4% and a consideration lift of 17.6%. Additionally, the campaign drove an impressive increase in overall travel intent of 44.4%. These results prove the effectiveness of personalized creative.
