Critics have ridiculed the plethora of emails stressing corporate values. But consumers may have viewed them more favorably than we thought.
A staggering 80% of consumers recall seeing an ad with COVID-19 messaging. And 84% of those came away with either a better opinion of the brand, or did not change their view, according to Consumer Insight Survey Q2 2020, a new study from AKI Technologies, working with TapResearch.