To connect with mobile consumers, marketers need to push past assumptions toward a data-driven understanding of behavior. This MediaPost piece explores Aki insights on QSR breakfast consumers.
Aki Technologies, the moment marketing science company that predicts when and how a mobile consumer is most likely to respond to a marketing message, today announced its continued momentum with the hiring of a key sales personnel. Cassandra Farris-Murray is now Sales Director based in Bentonville, Arkansas; Steve Kelly is Sales Director in the new…
Aki’s Scott Swanson weighs in on location, ad receptivity, machine learning and how to address the challenges of marketing in this every-changing digital world. Plus, there’s zombies.
Aki Technologies, the moment marketing science company that predicts when and how a mobile consumer is most likely to respond to a marketing message, today announced the hiring of a key C-level executive, Todd Benedict, in the newly created role of Chief Revenue Officer. This announcement comes during a time of rapid growth—Aki tripled revenue from 2016…
eMarketer takes a look at the future of programmatic ad spend; Aki’s Scott Swanson is among a select group of executives that participated in this study.
How do you start on the path to data science success? Aki’s Jason Shu weighs in this piece from MarTech Series.
At Aki Technologies, we connect brands to audiences during their most receptive and relevant moments. Naturally, a lot of what we do relies on data and the smart interpretation of data, which is where my team comes in. We’re focused on optimizing the delivery of marketing to mobile users and innovating new methods for reporting on how…
Mobile data for targeting in the programmatic ecosystem is everywhere. But high-quality mobile data that’s what it purports to be? Not so much. “The problem is knowing what we’ve bought,” said Sarah Melrose, programmatic director at Sydney-based WPP media agency Ikon Communications. Read more in AdExchanger >
You can’t expect Super Bowl-level receptivity to advertising all year long, but there are ways to boost receptivity throughout the year. Read how in this Adweek piece by Aki CEO Scott Swanson.
Aki Technologies today named Matt Knust Regional VP of Sales. In this role, Knust will lead the Midwest sales team and bring the moment marketing science platform’s state-of-the-art consumer insights and moment targeting to a wide array of advertisers.
Today, Aki Technologies unveiled the new name for its moment marketing science platform, Katana. This move marks a milestone in the evolution of the company’s offering, which has expanded from a managed-service mobile moment ad targeting and insights platform to include even deeper mobile insights.
Aki Technologies today announced it has created a Strategic Accounts division, appointing Polly Lieberman SVP of Strategic Accounts and Cristi Basch as VP of Strategic Accounts. This new division will be dedicated to serving the growing number of brands and agencies that are making moments a key pillar in their marketing strategies.
Aki Technologies announced today the closing of $3.75 million in seed round funding. The funding will strengthen Aki’s mission to eliminate mobile advertising’s costly inefficiencies by helping brands engage consumers during their most receptive moments. The seed financing was led by private investment firm Blue Marlin Partners.
Aki Technologies announced today that Jamie Finn has joined the company as SVP Data Insights & Business Development. Finn, a seasoned executive, angel investor, and M&A advisor who most recently served as AVP Big Data Product Innovation for AT&T, will focus on strategic partnerships and data sourcing for the rapidly growing firm.