Until recent advancements in neuroscience and subzero-party data, the industry lacked an empirical framework free of self-reported survey bias to determine the influence of emotions on advertising outcomes and creative best practices.
Thanks to Aki Technologies’ investment in this research, advertisers can now solve their “forgettable ad” problem with a new window into consumers’ subconscious minds.
Subzero-party data is highly effective in advertising because it can be used to inform elements of a campaign, including creative.
The effectiveness of advertising creative directly impacts the performance of a campaign.
Download this guide to discover:
- The impact of emotions on consumer decisions
- How the effectiveness of advertising creative directly impacts the performance of a campaign
- Creative best practices that brands can apply today
