This summer, consumer spending will warm up in anticipation of barbeques, travel, and outdoor activities. However, given economic challenges, evolving generational differences, and the increasing demand for convenient shopping experiences, brands will need to refresh their seasonal summer approach.
Dive into our 2024 Summer Commerce Report to learn 3 strategies to reach the on-the-go, agenda-packed summer shopper.
Experimentation Is In Season
To take advantage of this trend of summer trial, personalize your approach with 1:1 messaging and content that reflects each shopper’s seasonal tastes and preferences.
Savings Inspire Summer Purchases
As consumers shift between booking trips, planning poolside parties, and running last-minute shopping trips, help them find ways to afford summer spending—and splurging—by pairing targeted media with relevant offers in moments of high receptivity.
Summer Gathering Prep is Last-Minute
Summer shoppers take longer to make decisions and explore across multiple channels before purchasing. To remind shoppers of your brand at key points in that multichannel journey, leverage digital out-of-home and mobile advertising while they are on the go, and paid social and CTV while they are relaxing at home.
Download the report to learn:
- How consumer behaviors and shopping habits will change for the summer season
- Which channels and platforms will inspire consumer purchases
- Best practices for reaching the distracted and on-the-go summer shopper
