At the start of the new year, shoppers will seek to improve their lifestyles and habits — everything from health and wellness to spending and sustainability. For brands across these sectors, it is their time to shine and earn new loyalty as consumers not only change their day-to-day behaviors but also their lifestyle for the foreseeable future.
In our New Year Reset Guide, learn ways to engage more effectively by delivering the right messages in the right moments.
Did you know?
of shoppers will use social media for recommendations on products that align with their New Year goals.
At the start of the year, collaborate with creators to focus shoppers’ attention toward the healthier product versions in your portfolio, or highlight the healthier aspects of your product.
of shoppers are more open to trying new brands or products at the start of the year.
Strategically position your messaging and incentives across all digital media channels to drive awareness and trial throughout the New Year time frame.
of shoppers want to spend less or save more money at the start of the year.
Help shoppers fit your brand in the budget with relevant offers, and make those offers easier to find among the types of content they prefer with Offer Media.
Get New Year-Ready
In this guide, you’ll learn:
- Trends driving New Year behaviors & habits
- Ways to personalize your advertising to create customer connection
- How to pair media and incentives to impact sales in the new year
