You know that moment: when you’re taking a break from a busy day at work or running errands to refuel. You stop by that quick service restaurant, order a meal deal and then settle into a booth, maybe even in your car. Then you devour the savory meal and, yes, pass a little time on your smartphone.
Ah, dinner. A time for friends, families and romantic partners to come together to eat a delicious meal while enjoying the company of their… mobile devices? It’s true that, today, mobile devices have infiltrated our lives so that even the most attentive dining partners are sometimes lured to their screen. For advertisers, these Dinner Moments represent an opportunity to engage—if they are approached in the right manner.
Whether you best identify with the Griswolds, Kerouac, or that 2002 Britney Spears movie, there’s no denying the road trip is a celebrated tradition. For advertisers, billboards, radio and in-store displays have long represented the best opportunity to influence consumers on the road, but (of course) that’s all changed with mobile. Today, advertisers that want to engage the road tripping consumer must include mobile in the mix.
Smartphones, tablets, televisions, gaming consoles, smart home devices, smart refrigerators, smart stove ranges, smart security systems, VR headsets… the list of tech goes on and on, which means that a given consumer could be ready to upgrade any number of devices at any given time. For brands, that means it’s critical to understand when the research, consideration and purchase decisions are underway.
Thanks to mobile devices, consumers are engaged with their devices day and night, and often long after they meant to go to sleep. While not a great trend for those who need a solid eight hours of shut-eye, it does open up a significant opportunity for brands who know how to engage during these moments.
Smartphones, tablets, televisions, gaming consoles, smart home devices, smart refrigerators, smart stove ranges, smart security systems, VR headsets… the list of tech goes on and on, which means that a given consumer could be ready to upgrade any number of devices at any given time.
Today, self-care comes in many shapes and sizes—for some, it might mean spa visits and vacation retreats, while others might rely on home-based activities like meditation or yoga. And, increasingly, consumers are integrating devices (like fitness trackers) into their self-care routines. For brands, this growing practice opens doors to some compelling engagement opportunities. But how do brands find the right self-care moments? They turn to Aki Technologies’ mobile moments advertising and insights platform.
That stretch of time between lunch and dinner can feel like an eternity as energy dips and focus drifts. How are consumers revving up their engines to make it through the rest of the day? The afternoon snack, of course. And brands that want to influence that choice can now do so thanks to Aki’s Afternoon Snack Moments.