A new job can mean way more than a change in the morning commute. Ideally, it’s a milestone moment in life — an upward move, a reward for great dedication and hard work. It doesn’t usually happen overnight; in fact, there are many steps in the process, from the job search online, to shopping for the right interview look, networking, networking, networking and interviews.
Once winter finally ceases its grip on the weather, millions of homeowners turn their attention to their yards and gardens—what needs to be planted, turned, polished, decorated or replaced? The process of preparing the yard for the spring and summer season involves numerous purchase decisions. Brands that want to influence those purchases should consider Aki’s Yard & Garden Prep Moments.
Even if you’re not a diehard fashionista, you’ve probably experienced the satisfaction of returning home after a successful shopping venture. You’ve got your new shirts (and/or shoes, pants, jacket, etc.) and you’re feeling fresh, fashionable and still in that shopping mindset. For advertisers, this is a prime moment for engagement. This is the New Wardrobe Moment.
Brands have long relied on TV to build awareness and influence purchases. But, in recent years, as DVRs, streaming apps and on-demand content have taken hold, audiences have fragmented. Sure, many are still viewing TV in those evening hours, but they might be catching up on something DVR’d earlier in the day, or getting spooked by the latest Black Mirror on Netflix.
Certain appliance investments, like that zucchini shredder, may be driven impulse. But then there are other, bigger-ticket purchases—the new dishwasher, the dryer or that smart refrigerator—that warrant more planning. How do advertisers reach consumers during these critical moments of research, consideration and purchase? Introducing Aki’s Appliance Shopping Moments.
Smartphones serve an array of purposes, but one of the most enjoyable is gaming. These handy devices have turned average consumers into casual gamers and casual gamers into hardcore players. Advertisers that want to reach these gamers can advertise on game apps, but there’s another, perhaps less disruptive approach to gamer engagement: Aki’s Gamer Moments targeting.
Meal time means different things to different people—for some, it’s an elaborate process of research, planning, preparation and execution. For others, it’s a quick trip to the microwave or a visit to the latest online delivery service. Either way, those meal planning moments represent an opportunity for advertisers. That’s why Aki created Mealtime Moments.