Mobile Moment Advertising 101: The Basics
You’ve heard that mobile moments can bring greater efficiency and impact to your mobile campaigns, but what exactly is a mobile moment and how do they work?
In this guide, the first in a series of Mobile Moment Advertising guides, we’ll take you through the basics of mobile moments. More specifically, we’ll answer:
- What is a mobile moment?
- How do mobile moments help you better engage consumers?
- How can you gain the most value from mobile moments?
- How is a mobile moment defined and targeted?