Mobile Moment Advertising 101: The Basics

You’ve heard that mobile moments can bring greater efficiency and impact to your mobile campaigns, 
but what exactly is a mobile moment and how do they work?

In this guide, the first in a series of Mobile Moment Advertising guides, we’ll take you through the basics of mobile moments. More specifically, we’ll answer:

  • What is a mobile moment?
  • How do mobile moments help you better engage consumers?
  • How can you gain the most value from mobile moments?
  • How is a mobile moment defined and targeted?